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2 Sections
4 Lessons
10 Weeks
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Lesson 1: Digital Marketing Foundations & Strategy
3
1.1
1. Introduction: What is digital marketing?
1.2
2. Understanding the marketing funnel (AIDA model).
1.3
Quiz 1
1 Question
Lesson 2: Content Strategy & Organic Social
3
2.1
1. Content Pillars: Educational, Inspirational, Promotional.
2.2
2. Types of Content: Blogs, Reels, Carousels, Infographics.
2.3
Quiz 2
1 Question
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